Honda - Changing The Way They Market The Civic
This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures. Point of sale (POS) materials account for millions of dollars a year in the automotive industry. We want to look deep inside these marketing brochures and examine the sales and marketing angles for each particular model.
In this article, we are going to take a closer look at the 2008 Honda Civic. Honda has an 18-page color brochure dedicated to selling its ideas, attempting to readjust the way you look at today's Honda Civic.
When you think Honda Civic, what comes to mind? We think, great gas mileage, dependability, practicality, simply a smart purchase. Those qualities and ideas are still part of the overall Honda Civic DNA, but Honda wants to change the way you think about the Civic. Honda is going after an entirely different market.
"Spontaneity, Intensity, and Fun"these are not yesterdays advertising keywords associated with the Honda Civic.
Immediately on page 3, Honda asks you to "Go Ahead, Open It Up". Let's see what this baby will do. "Killer Looks", "Next-Big-Thing-Technology", "Burn Up The Pavement", just a few terms I'd not generally attach to the Civic. The folks at Honda are pushing this vehicles driving experience and persona in an attempt to lure in an entirely different demographic.
There is no doubt, the Civic has grown up. The thought of a navigation system in a model lines lower end cars may seem a bit much, but Honda decided to devote an entire page to their version of navigation. Leather interior also earned a complete one page spread, in an attempt to further move away from the traditional Civic market and towards a more bold and aggressive buyer.
"Lots Of Thrust, Little Thirst"This is a bit closer to the Civic marketing we've all become accustomed to. Gas mileage and a little zip, that's my good old Civic.
Honda went back to its roots in a three page spread exclusively marketing the 2008 Honda Civic Hybrid. This is what I expect from Honda in regards to the Civic. The hybrid version of the 2008 Honda Civic makes perfect sense for this model. Ever the practical choice for fuel savings, initial investment savings, and overall automotive cost, the Civic now extends into environmental "Green" savings with the Honda Civic Hybrid. They appeal to your intelligence, "Hybrid: A Smarter Way To Drive". And they appeal to your overall concern of the environment in the classic way Honda always has.
The Honda Civic Si Coupe is the portion of the brochure that you would expect some content relating to power and style and verve. "Obey Your Wilder Side" is a perfect lead in to this trim level of the Civic. The Si has always had a following with the younger, "Generation X" demo, and Honda has done a great job of reinforcing this Civic model again to its segmented audience. Naming one of its color, Habanero Red Pearl, was another nice touch.
Safety only earned one page of the brochure and there is only one page describing the "DNA" of the Honda Civic.
Honda is making a very conscience effort to expand its market for the Civic. This could be a bit of a risk for a model that has been more successful than anyone at Honda could have ever imagined. I'm sure the likes of the Mazda3 and Nissan Sentra have the marketing department at Honda rethinking the whole Civic thing. But, a niche is a niche is a niche. They are stepping outside the area that has worked so well for them in the past. It will be interesting to see if they expand or decrease their market share for the Civic with this approach.
Honda New York
Sunday, December 30, 2007
Saturday, December 29, 2007
Honda Parts Meet the Standards of the Reduction of Fuel Emissions-Honda New York
Honda ties up with SELEV, Study of Extremely Low Emission Vehicles, a Riverside program hosted by the University of California, which shows the advantage of upgrading the internal combustion engine technology in the reduction of vehicle emissions.
Several years ago, this reduction to some level has been conceived impossible but due to the advancements in technology nowadays everything is made possible and tangible to some extent.
Two years ago, this program has been launched primarily for the dwindling environmental condition as the main reason. Among the concerned partners of SELEV are the U.S Environmental Protection Agency (EPA), the California Air Resources Board (CARB), and the Manufacturers of Emission Controls Association. The university's College of Engineering Center for Environmental Research and Technology (CE-CERT) spearheads this innovative research.
The study has been endowed by at least $10 million from Ford as a donation. The amount has been of great help for the researchers in their tactics of finding ways of lessening the fuel emissions of the new-generation vehicles so as not to add up with the already degrading air pollution that poses great risk to the people's health. Going environment-friendly, no wonder, Honda Motors Corporation continues to launch and introduce to the buying public low-emission vehicles such as that of the latest Honda Accord and the rest of the new-generation vehicles in its fleet.
Due to the successful study and promotion of the technology that tests vehicle emissions at lower levels, another milestone in the automotive era poses significant measures and likewise challenges the entire realm of auto manufacturers in the automobile world. "Ten years ago, nobody thought gasoline ULEVS and SULEVs would be possible," says Dr. Joseph Norbeck, director of CE-CERT. "Now they're becoming common, and it\'s clear the emissions reductions they offer are significant." This SELEV project allows car engineers, designers, and manufacturers the understanding of the improvement in air quality when new-generation vehicles possess extremely low emissions, thus, give off less dangerous pollutants that could harm the environment and the people therein.
Shopping for your Honda parts has been tremendously made easy by the easy-to-navigate site provided by the trusted and leading replacement, OEM, and aftermarket parts factory that does business online. A hassle-free and convenient shopping experience is very well catered to by Parts Train.
The friendly and professional car parts representatives await your call for your orders over their hotlines.
Several years ago, this reduction to some level has been conceived impossible but due to the advancements in technology nowadays everything is made possible and tangible to some extent.
Two years ago, this program has been launched primarily for the dwindling environmental condition as the main reason. Among the concerned partners of SELEV are the U.S Environmental Protection Agency (EPA), the California Air Resources Board (CARB), and the Manufacturers of Emission Controls Association. The university's College of Engineering Center for Environmental Research and Technology (CE-CERT) spearheads this innovative research.
The study has been endowed by at least $10 million from Ford as a donation. The amount has been of great help for the researchers in their tactics of finding ways of lessening the fuel emissions of the new-generation vehicles so as not to add up with the already degrading air pollution that poses great risk to the people's health. Going environment-friendly, no wonder, Honda Motors Corporation continues to launch and introduce to the buying public low-emission vehicles such as that of the latest Honda Accord and the rest of the new-generation vehicles in its fleet.
Due to the successful study and promotion of the technology that tests vehicle emissions at lower levels, another milestone in the automotive era poses significant measures and likewise challenges the entire realm of auto manufacturers in the automobile world. "Ten years ago, nobody thought gasoline ULEVS and SULEVs would be possible," says Dr. Joseph Norbeck, director of CE-CERT. "Now they're becoming common, and it\'s clear the emissions reductions they offer are significant." This SELEV project allows car engineers, designers, and manufacturers the understanding of the improvement in air quality when new-generation vehicles possess extremely low emissions, thus, give off less dangerous pollutants that could harm the environment and the people therein.
Shopping for your Honda parts has been tremendously made easy by the easy-to-navigate site provided by the trusted and leading replacement, OEM, and aftermarket parts factory that does business online. A hassle-free and convenient shopping experience is very well catered to by Parts Train.
The friendly and professional car parts representatives await your call for your orders over their hotlines.
Thursday, December 20, 2007
Why Choose a Honda Motorcycle?-Honda New York
When you are looking for a great motorcycle, you may want to try the Honda motorcycle. You will get this good dependable and quality product many years from. There is not doubt that you will be happy with your choice for many years to come.
You will feel good and look good when you are riding down the road on your cool ride.
For a lot of the riders, finding the right motorcycle is going to be a difficult decision. They will take their time and find the right motorcycle that will be right for them. It will take a long time to search and find the one that will fit your personality and your lifestyle. It is important to make the best decision that you will be happy with and be comfortable with as well.
Most bike riders will ask their buddies what is going to be the best bike for them. They will take their information and advice and try to make the best decision for them. A lot of times the bike riders will discuss their problems with the bikes and find out what they like most and least about the bikes. For most of the Honda motorcycles, you can almost guarantee that you are not going to hear anything bad about them.
Most great Honda motorcycles can be found at a Honda dealership. There are lots of people that can find the right bike for them and not have to worry about getting a bad deal. For most people, they can get a good bike at a good price and be happy with that Honda Motorcycle for a long time to come.
There are many colors and styles to choose from when it comes to Honda Motorcycles. You can find the right ones to fit your style and your body too. You do not have to worry about not getting exactly what you want when you choose a Honda. There are so many to choose from and so many place that you can look.
Even used Honda motorcycles are a great bargain. There are many that you can find for a good price and ones that you can be happy with for a long time to come. Many times you can get a better deal with a used bike than you can get with a new one. It is all up to you and what you want to buy with your money.
Year after year, you can trade in your Honda motorcycle for a new one. This is a great way to get a new bike and get a good deal on your old one. You will not have to worry about the value of your bike going down. You are going to be able to have a good investment in your Honda motorcycle for a long time to come.
Written by Vigdis S.
Honda New York
You will feel good and look good when you are riding down the road on your cool ride.
For a lot of the riders, finding the right motorcycle is going to be a difficult decision. They will take their time and find the right motorcycle that will be right for them. It will take a long time to search and find the one that will fit your personality and your lifestyle. It is important to make the best decision that you will be happy with and be comfortable with as well.
Most bike riders will ask their buddies what is going to be the best bike for them. They will take their information and advice and try to make the best decision for them. A lot of times the bike riders will discuss their problems with the bikes and find out what they like most and least about the bikes. For most of the Honda motorcycles, you can almost guarantee that you are not going to hear anything bad about them.
Most great Honda motorcycles can be found at a Honda dealership. There are lots of people that can find the right bike for them and not have to worry about getting a bad deal. For most people, they can get a good bike at a good price and be happy with that Honda Motorcycle for a long time to come.
There are many colors and styles to choose from when it comes to Honda Motorcycles. You can find the right ones to fit your style and your body too. You do not have to worry about not getting exactly what you want when you choose a Honda. There are so many to choose from and so many place that you can look.
Even used Honda motorcycles are a great bargain. There are many that you can find for a good price and ones that you can be happy with for a long time to come. Many times you can get a better deal with a used bike than you can get with a new one. It is all up to you and what you want to buy with your money.
Year after year, you can trade in your Honda motorcycle for a new one. This is a great way to get a new bike and get a good deal on your old one. You will not have to worry about the value of your bike going down. You are going to be able to have a good investment in your Honda motorcycle for a long time to come.
Written by Vigdis S.
Honda New York
Wednesday, December 19, 2007
Honda New York - An Honest Review of the Honda 2007 CR-V-Honda New York
Honda...New York, the two go together like Wall Street and Manhattan. As well they should. If you’re looking for a Honda New York, you’ve come to the right place. In this article, you’ll get an honest review of the Honda New York 2007 CR-V.
Honda New York – Honda 2007 CR-V – What’s Under The Hood?
The new, 2007 Honda CR-V is definitely more powerful than any other CR-V to date, though just slightly. This year, you will find the same 2.4 liter i-VTEC four-cylinder engine as last year, but with 10 more horsepower and 1 more pound-foot of torque. This slight improvement came as a result of a slightly higher compression ratio, higher flow intake manifold and exhaust and having the timing slightly changed.
Don’t let me mislead you though, this car is not something that will win you any blue ribbons on the quarter mile track, but that’s OK. It wasn’t meant for the quarter mile track. It was meant to carry you and your family through the jungles of the city and for that, there is ample power. As you need to merge onto highway traffic, the CR-V provides plenty of power and driving around town it may even appear to be pretty quick.
The only transmission that is available with this year’s model is a five-speed automatic that is equipped with Honda’s GLC system. No, that’s not GLC as in “Great Little Car”, but rather “Grade Logic Control”. A computer chip helps the transmission control module from missing the right gear while on hilly terrain. It might be a little over-kill for most city jungle scapes, but it was a nice thought nonetheless.
One of the options that many will appreciate is the Real Time AWD (All Wheel Drive) system. This feature is most beneficial from a safety stand point, as opposed to any serious off roading. Honda and safety have always gone hand in hand and this feature is just another example of that relationship.
This 4WD safety system was designed mostly to keep the wheels from spinning in wet, slippery conditions. The multiplate clutch and hydraulic pumps only apply power to the rear tires if there is a difference in rotational speed between the rear and front. The system works great and appears to have been well engineered.
Honda New York – Honda 2007 CR-V – How Does It Drive?
This car feels solid and drives very well. The newly revised front suspension helps keep things going in the right direction and reduce any sense of sway around the corners. This year’s model tracks slightly wider than last years and the larger wheels wear a slightly bigger and wider tire. The new placement of the engine/drivetrain package has also lowered this CR-V’s center of gravity. All of these minute changes have helped this year’s model become slightly easier to drive and more predictable as well.
As far as road noise is concerned, no real problems were noted. Normal conversation was never inhibited by either road or tire noise, though there was a noticeable wind whistle created from the outside mirrors on the model we tested.
All in all, we really enjoyed this car. The engine and transmission package was reasonable and the car drove like a solid SUV that we would expect Honda to make. Now what are they brewing up for ’08?
To see more articles, tips and even video tutorials for ALL things Honda New York, go to http://www.squidoo.com/All-Things-Honda/
Honda New York – Honda 2007 CR-V – What’s Under The Hood?
The new, 2007 Honda CR-V is definitely more powerful than any other CR-V to date, though just slightly. This year, you will find the same 2.4 liter i-VTEC four-cylinder engine as last year, but with 10 more horsepower and 1 more pound-foot of torque. This slight improvement came as a result of a slightly higher compression ratio, higher flow intake manifold and exhaust and having the timing slightly changed.
Don’t let me mislead you though, this car is not something that will win you any blue ribbons on the quarter mile track, but that’s OK. It wasn’t meant for the quarter mile track. It was meant to carry you and your family through the jungles of the city and for that, there is ample power. As you need to merge onto highway traffic, the CR-V provides plenty of power and driving around town it may even appear to be pretty quick.
The only transmission that is available with this year’s model is a five-speed automatic that is equipped with Honda’s GLC system. No, that’s not GLC as in “Great Little Car”, but rather “Grade Logic Control”. A computer chip helps the transmission control module from missing the right gear while on hilly terrain. It might be a little over-kill for most city jungle scapes, but it was a nice thought nonetheless.
One of the options that many will appreciate is the Real Time AWD (All Wheel Drive) system. This feature is most beneficial from a safety stand point, as opposed to any serious off roading. Honda and safety have always gone hand in hand and this feature is just another example of that relationship.
This 4WD safety system was designed mostly to keep the wheels from spinning in wet, slippery conditions. The multiplate clutch and hydraulic pumps only apply power to the rear tires if there is a difference in rotational speed between the rear and front. The system works great and appears to have been well engineered.
Honda New York – Honda 2007 CR-V – How Does It Drive?
This car feels solid and drives very well. The newly revised front suspension helps keep things going in the right direction and reduce any sense of sway around the corners. This year’s model tracks slightly wider than last years and the larger wheels wear a slightly bigger and wider tire. The new placement of the engine/drivetrain package has also lowered this CR-V’s center of gravity. All of these minute changes have helped this year’s model become slightly easier to drive and more predictable as well.
As far as road noise is concerned, no real problems were noted. Normal conversation was never inhibited by either road or tire noise, though there was a noticeable wind whistle created from the outside mirrors on the model we tested.
All in all, we really enjoyed this car. The engine and transmission package was reasonable and the car drove like a solid SUV that we would expect Honda to make. Now what are they brewing up for ’08?
To see more articles, tips and even video tutorials for ALL things Honda New York, go to http://www.squidoo.com/All-Things-Honda/
Sunday, December 9, 2007
Why Choose a Honda Motorcycle? (honda New York)
When you are looking for a great motorcycle, you may want to try the Honda motorcycle. You will get this good dependable and quality product many years from. There is not doubt that you will be happy with your choice for many years to come. You will feel good and look good when you are riding down the road on your cool ride.
For a lot of the riders, finding the right motorcycle is going to be a difficult decision. They will take their time and find the right motorcycle that will be right for them. It will take a long time to search and find the one that will fit your personality and your lifestyle. It is important to make the best decision that you will be happy with and be comfortable with as well.
Most bike riders will ask their buddies what is going to be the best bike for them. They will take their information and advice and try to make the best decision for them. A lot of times the bike riders will discuss their problems with the bikes and find out what they like most and least about the bikes. For most of the Honda motorcycles, you can almost guarantee that you are not going to hear anything bad about them.
Most great Honda motorcycles can be found at a Honda dealership. There are lots of people that can find the right bike for them and not have to worry about getting a bad deal. For most people, they can get a good bike at a good price and be happy with that Honda Motorcycle for a long time to come.
There are many colors and styles to choose from when it comes to Honda Motorcycles. You can find the right ones to fit your style and your body too. You do not have to worry about not getting exactly what you want when you choose a Honda. There are so many to choose from and so many place that you can look.
Even used Honda motorcycles are a great bargain. There are many that you can find for a good price and ones that you can be happy with for a long time to come. Many times you can get a better deal with a used bike than you can get with a new one. It is all up to you and what you want to buy with your money.
Year after year, you can trade in your Honda motorcycle for a new one. This is a great way to get a new bike and get a good deal on your old one. You will not have to worry about the value of your bike going down. You are going to be able to have a good investment in your Honda motorcycle for a long time to come.
Written by Vigdis S. Aas, webmaster and author of http://www.motorcyclehome.biz This article may be reproduced as long as a Live link back to http://www.motorcyclehome.biz is present.
Honda New York
Thursday, December 6, 2007
Upgrading and Customizing the Honda Civic-Honda New York
The Honda Civic is one of the most popular and successful car models in the world. Many people regard the Honda Civic as a good value for money, offering a combination of excellent performance, fuel economy, reliability and a good number of standard features. The Honda Civic appeals to many people, from college students to elderly professionals because of its flexibility, dependability, and excellent performance. Because of the popularity of the Honda Civic, it is relatively easier and cheaper to customize or upgrade this car due to the wide availability of Honda parts and accessories. Most Honda Civic owners are happy and content with their cars. On the other hand, many Honda Civic owners would not mind a few alterations, either cosmetic or in the engine, to enhance either the performance or the look of their vehicles. There is a huge variety of options when it comes to enhancing the Honda Civic's performance or appearance.
If you want to upgrade, modify or customize your Honda Civic, you will find that there are many ways to do so. The three main reasons that Honda Civic owners upgrade their cars are performance, looks and style. In terms of style and looks, you can transform your Honda Civic from a car that looks similar to thousands of other Civics on the road to one that could look like a completely different model. You can achieve this by installing performance body kits to your Honda Civic. Body kits are accessories, such as bumpers, side skirts, and rear valance that you add on to your Honda Civic to create a more muscled, aggressive look. Performance body kits give the Honda Civic the look of a racecar. The drawback of performance body kits is that they can be very costly. However, body kits are merely cosmetic alterations. If you want your Honda Civic to look good on the outside, then you must also want your car to perform as well as it looks. Interior modifications include everything from engine upgrades to audio systems.
Nevertheless, if you are on a tight budget, you can still achieve a fresher and more updated look for your Honda Civic without spending too much. There are inexpensive Honda Accessories you can use to create a more personalized look for your car. A new Honda Civic Bumpers, either chrome or monochromatic, can certainly give your car a sharper facade. You can even add in a new Honda Spoiler for a sportier look. One of the best ways to customize subtly the way your car looks is by installing Honda Hubcaps or wheel covers. With the wide variety of designs and styles available, you can surely find the perfect set for that perfect look you envision for your car.
Honda Accessories are available in various auto parts dealers all over the country, However, there is an easy and convenient way to shop for Honda accessories and other Honda Parts without having to pay a visit to your auto dealer across town. Online auto parts stores now offer a huge array of Honda auto parts and Honda accessories. They offer everything from Honda A/C condensers to Honda wheels. They also offer essential auto parts such as Honda headlights, Honda fuel tanks, Honda Radiators, Honda grilles, Honda hoods and many other Honda parts.
It is better to shop for auto parts from a company that knows its business thoroughly and is a known expert in the field. Inner Auto Parts is a renowned source of useful and relevant automotive information. They offer a comprehensive resource of everything about the automobile – the systems, its history, and other relevant topics. The good news is that Inner Auto Parts now has an auto parts store offering high quality Honda parts and accessories. Now you can easily find the high quality affordable Honda accessories you need to customize or upgrade your Honda Civic.
Terry Brown is a 32 year old from Houston Texas, and an enthusiast for anything auto related. He is currently employed as a market analyst by one of the top car parts company in the area. His automotive articles provide valuable source of information for auto enthusiasts like him as well as to those in need of automotive research.
Honda New York
If you want to upgrade, modify or customize your Honda Civic, you will find that there are many ways to do so. The three main reasons that Honda Civic owners upgrade their cars are performance, looks and style. In terms of style and looks, you can transform your Honda Civic from a car that looks similar to thousands of other Civics on the road to one that could look like a completely different model. You can achieve this by installing performance body kits to your Honda Civic. Body kits are accessories, such as bumpers, side skirts, and rear valance that you add on to your Honda Civic to create a more muscled, aggressive look. Performance body kits give the Honda Civic the look of a racecar. The drawback of performance body kits is that they can be very costly. However, body kits are merely cosmetic alterations. If you want your Honda Civic to look good on the outside, then you must also want your car to perform as well as it looks. Interior modifications include everything from engine upgrades to audio systems.
Nevertheless, if you are on a tight budget, you can still achieve a fresher and more updated look for your Honda Civic without spending too much. There are inexpensive Honda Accessories you can use to create a more personalized look for your car. A new Honda Civic Bumpers, either chrome or monochromatic, can certainly give your car a sharper facade. You can even add in a new Honda Spoiler for a sportier look. One of the best ways to customize subtly the way your car looks is by installing Honda Hubcaps or wheel covers. With the wide variety of designs and styles available, you can surely find the perfect set for that perfect look you envision for your car.
Honda Accessories are available in various auto parts dealers all over the country, However, there is an easy and convenient way to shop for Honda accessories and other Honda Parts without having to pay a visit to your auto dealer across town. Online auto parts stores now offer a huge array of Honda auto parts and Honda accessories. They offer everything from Honda A/C condensers to Honda wheels. They also offer essential auto parts such as Honda headlights, Honda fuel tanks, Honda Radiators, Honda grilles, Honda hoods and many other Honda parts.
It is better to shop for auto parts from a company that knows its business thoroughly and is a known expert in the field. Inner Auto Parts is a renowned source of useful and relevant automotive information. They offer a comprehensive resource of everything about the automobile – the systems, its history, and other relevant topics. The good news is that Inner Auto Parts now has an auto parts store offering high quality Honda parts and accessories. Now you can easily find the high quality affordable Honda accessories you need to customize or upgrade your Honda Civic.
Terry Brown is a 32 year old from Houston Texas, and an enthusiast for anything auto related. He is currently employed as a market analyst by one of the top car parts company in the area. His automotive articles provide valuable source of information for auto enthusiasts like him as well as to those in need of automotive research.
Honda New York
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