Thursday, September 18, 2008

Drag Truck Powered by Rocket Engine!

1. This is just too awesome where a drag truck has been equipped with rocket engine and trying to be super fast. Looks really gorgeous! The only thing not superb is the truck own safety hehe. No way the driver can survive any collision if only the truck crash.

2. I want to tell you about how fast the truck goes but seems like not thrilling if were to tell you. just watch the video ok. :D Dont ask me how fast the truck is coz I don't know, I only know the speed if the truck crashed. Thanks to Ramizam, my colleague for sending me this awesome movie file.

Saturday, September 13, 2008

Honda City 2009 Wallpaper

Honda City 2009
Honda City 20091. As requested, here is the wallpaper of new Honda City 2009. Too bad that the wallpaper didnt show its awesome back view. But who cares right?

2. It is officially released in Thailand last few days and the price of Thai Bath is after converted to USD is in the range of $19000 - $24000 which means in Ringgit Malaysia is around RM57000 to RM72000!!!

3. But I doubt the sell of Honda in Malaysia will be that cheap. It is just inner sense, might be true and might be not. But what we can confirm is the price wont exceed RM100k which is quite affortable. Well, we will see..For more pictures, visit this page.

Don't you agree? Feel free to add and comments..

Wednesday, September 10, 2008

Crash of Unlucky Perodua Viva

Perodua Viva
1. About 3 weeks ago, few days after arriving Malaysia, and on my first day in office after 2 long months outstationed, I had to attend a crash investigation on case of head on collision between Perodua Viva and express bus at Rompin, Pahang. The accident caused 3 fatalities on Perodua Viva occupants, and none casualties on bus occupants.

Perodua Viva 22. At first I was kind of shock on seeing the anomaly end result of Perodua Viva, due to all parts were broken are spreading into pieces, unattached engine and sheared roof. No way a head-on collision could cause damage like that even I have prepared my mind for the worst. But still, the severity is beyond my imagination.

Express Bus3. As I went along with the investigation, interviewing the police officer; actually after the head on collision, the Perodua Viva had been dragged for almost 70 meters and went together with the bus into a ravine at the side road. Now that is making sense to me. Even the safest car in the world can't withstand such impact and terminologies of crash.

4. 5 star cars without 5 star drivers and not on the 5 star roads will be useless. You got what I mean?

5. At the police station, I saw a gloomy little face of sad woman, and without even talking to her, I could sense that she was the spouse of the deceased. I had a little chit chat with the brother of the deceased, who accompanied the poor woman to make a police report. I know the feeling very well but for some reason, I just couldn’t react. I just do the regular job I did and for me, I’m the worst man in the world because not comforting her, or at least talking to her. Well, I am this kind of person, so shy talking to strangers :p.

6. That night, on the muhasabah moment (personal reflection of things we do during the day) before sleeping, I’m thinking that she just lost a husband and 2 children, and together with her at that time, her two other children. Lesson of the day, for me to be better person, I know talk will do nothing to her, plus I'm not that kind of cordial person and it might be will make her tears drop again and to be truth, I can’t stand any tears (which means my tears will drop too huhu), especially on this kind of event. But i think, a small contribution of donation will make her happier or at least her children.

Rompin7. I wonder how they will go on with life, with the main income getter for the family was gone, but I know Allah will help. Things happen with a reason. I will pray for the victims will be strong and can go on with the life.

8. This is the main reason I and you guys have to tackle the road safety issues with the hope nobody will be sad and things like this would be never happen in the future. You should play the role too, be careful on the road and please help in any way to improve the road safety so that later our next generation will be benefits from our work today. But to my dismay, the other hand happens to our office....

9. "You making me work on weekend, sacrificing my happy moment bla bla bla". This is a saying from somebody (Mr X) to one of my colleague here. And what my colleague did actually? He just asked him a help during the weekend and of course my colleague is working too at that time, sacrificing his weekend but the difference is he do not mind with the extra work. Be grateful that you are not in our CRU team, who work even in our precious Raya celebration holidays and we never lamenting about it. Working on weekend is just a normal for us. So please, cut the crap and do the work. How we can improve our road safety if you can't even sacrifice this small thing??

Editted: I dunno who is this Mr X coz my colleague didnt tell me. And I dont want to know.
Don't you agree? Feel free to add and comments..

Saturday, September 6, 2008

MIROS a One-Year-Old Baby

MIROS logo1. Malaysian Institute of Road Safety Research or well known as MIROS is being 1 year old already. Actually to be precise, it is already alive for 1 year and 8 months. Time is indeed moving so fast that I barely remembered what is actually going on but so many things are changed without we notice it.

2. Some fact about MIROS is the institute began its road safety operation on January 3, 2007 and if I could remember correctly at that time, it has only one staff who is Director General himself. What?! You don't believe me? It is true and the fact that he is alone is went through up until the 3rd or 4th week where Abdul Rahmat Abdul Manap joined as first research officer. Something that you as Malaysian must be proud is MIROS is the first road safety research institute in Southeast Asia as well as the third in the Asia-Oceania region (after those in Japan and Australia). Quite astounding eh?

MIROS Staff3. The objective of the institute, together with Road Safety Department (JKJR) is to reduce the the accident rate by more than 50% from the current 4.2 deaths per 10,000 vehicles to two deaths per 10,000 vehicles by 2010. Can we achieve that? We will see.

4. The research officers and staffs are increasing each month, from merely 15 people (when I joined) up to 180 people at the moment (actually I not even know the number but this is the latest fact that I know huhu), scattering on administration and 3 major departments which is Human Behavior & Trauma Management, Traffic Safety & Environment and Biomechanics & Vehicle Safety.

5. 3 months ago, MIROS had been led by Prof Dato' Radin Umar Radin Sohadi (transferred) but currently led by Prof Dr. Ahmad Farhan Mohd Sadullah with the headquarters located at Taman Kajang Sentral, near SILK Highway. So many things to do, and so many thing to achieve, to being to the same par with other established road safety institute on other countries. But hopefully, with the rapid efforts done by MIROS researchers and staffs, people will benefits greatly and the safety consciousness among people will arise for better future.

Don't you agree? Feel free to add and comments..

Thursday, September 4, 2008

Crash Compatibility Issue is Not a Joke!

1. I found these pictures on Internet, taken by a lucky-to-be-there profesional photographer. For me, he's not lucky because these profoundly nightmare event is not something that can be taken lightly by normal people. Me as rookie crash analyst is indeed still has this goose bump feeling whenever I went to the crash site. But not as bad as my first time went to the crash. (I almost vomit at the scene..huhu)

2. Crash compatibility is without a doubt an issue here. This can be analogized as a big watermelon hammered onton a tiny apple. What will happen to the apple in the midst of the event. Of course the apple will explode into pieces. Same thing happening to this poor black car. I'm not sure the model of the car but what I'm pretty sure, even the highest rated safety car will have no chance against this massive vehicle.

3. How this crash happening? Well, I'm not sure either because I were not there and I don't have any significant information to do the investigation but what I know is the title given by the photographer is "Don't Drink and Drive". Thus, it has higher possibility that the crash occured due to either of the drivers drink and crash onto vehicle from opposite direction. Drink is not only bad for your health, but also jeopardy other lives when you driving on the road.

4. On this case, the incompatibility of the crash is worsening the crash itself. Why is actually could the car can be wrecked like that? The answer is simple (it has complex answer but for you to understand, easy word is better). During the crash, the low mass vehicle tends to absorb more energy on the collision. The reason is it has softer body than the huge vehicle. Why? the stiff part of the lorry (chassis) hits the softter part of the car (A-Pillar), not the chassis of the car due to difference on geometry height. The amount of energy absorbed is based on mass ratio. The higher mass ratio, the worst and severe crash would be came out as a result.


5. I posted this to make a reminder to all people that anything can be happening on the road. You might be the safest driver on Earth but if others not, your life still can't be spared when driving on the road. So it is my responsibility, your responsibility and everyone's responsibility to make road is safer and better for all. Let's our next generation benefits from changes that we made today.

Don't you agree? Feel free to add and comments..

Saturday, August 30, 2008

New Honda City 2009 Car Spotted!

Honda City 2009 Rearview 11. This is just unofficial news but somebody has spotted the new design of Honda City 2009 car at Honda manufacturing around the world, respectively on China and India. So guys, if you want to buy the Honda City 2008 car that most people said like an "cloth iron" design, wait just a few month for the new georgeous design of Honda car. The car will be in the Malaysia showroom early next year.

2. The rear of the new Honda car design is so awesome and cool that I'm drooling and really want to have it. By once glance, I can say the rear light and design has some elegancy like new BMW or Mercedes model car. Oh by the way, about the price, rumors said the price wont exceed RM100k, so meaning it's affortable for most of young proffesional people.

Honda City 2009 Rearview 2

3. About the front design of new honda car, some people might said "Wow that is just beautiful" but I personally not like the front design, it looks bulky and untidy. If the front design of this new Honda like Type-R, it is just too great! I do not care though, because about the front, we can modify it, so no biggie.

Honda City 2009 Frontview 24. This is the review of cool new Honda City car that has been front page on Autocar India. In India, the release date will be in November 2008. As usual, for Malaysia market, will take some more month. The front look "garang" and fit well for the likes such as me :D

Honda City 2009 Wallpaper
Honda City 2009 Interior Design 1
Honda City 2009 Interior Design 25. As usual, the best interior design of the car for me is Honda. Compared to Toyota Vios, either new one or old one, the interior is still losing badly even with Honda City 2008. Why? I heard that Toyota underestimates Malaysian and value lowly of our ability to consider things. I'll talk later on which aspect of the facts. Anyway, I just want to share with you the dream car which is affortable by people like me. Honda is the best!

Don't you agree? Feel free to add and comments..

Saturday, August 23, 2008

Dissecting the 2008 Honda Accord Marketing Brochure

Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products. The most widely circulated of these point of sale products is their individual model brochures.

In this article, we are going to take a thorough look into the 2008 Honda Accord marketing product brochure. This is a 23 page brochure that Honda has invested a tremendous amount of money hoping to persuade the general public that this is more than a car, but an extension of who you are.


"In Developing the new Accord, we considered the road...and everything beyond it." This is the lead in for the brochure. Honda is trying to create the feeling that the 2008 Accord is designed to be than just another car, it's a driving experience.

On Page 4, they cleverly turn the Accord into a personalized driving machine. "To surpass everything we've done before, we've looked for inspiration beyond where it lives to where you live. Precisely tuning the new Accord to the demands of the road, and to desires of its driver." The marketing department wants you to imagine that the new Accord is going to taught the nuances of your driving environment and learn the way you drive on the roads you drive.

Turn a couple more pages and find that even with a Honda, "Sex Sell". "This is about lines and curves and shape. In other words, it's about desire." They mention that the new Accord is designed to invite a stare and that it can stir passion. Everyone wants to seen in the right place with the right people and of course in the right car. Honda has done a great job on this page to address the "Right Car" part of this equation.

As you continue through the brochure, "It's like no other Accord we've ever built. It's like every Accord we've ever built." If it aint broke don't fix it, well Honda knew the Accord was not broken, but they wanted you to know that they completely scrutinized all facets of the Accord and refined all areas to make the latest Accord the greatest Accord.

Honda has always been about its engine. The reliability of a Honda will never be undersold. Now, to go along with the engines unsurpassed reliability, is a new found power plant and environmentally emission friendly design. "It starts with a commitment. It starts with a promise. It starts with an engine."

Of course, Honda had to touch on what is becoming "The Marketing Catch Phrase" "DNA". This is simply what engineers' thought process was when creating the new Accord. They wanted to be environmentally friendly, "Green". They wanted the Accord to be safe and at the same time be fun. They are convinced and wanted to convince you that they have accomplished all the above.

The overall design and layout of the 2008 Honda Accord brochure gets a big thumbs up. They have managed to touch on the emotional side of the potential buyer and let them imagine what it would "Feel like" to own the 2008 Honda Accord. Being one with your machine, getting noticed, sexy, fun, safe and "Green" is what they want to feel. If the Accord comes close to the sales pitch of the brochure, Honda has another homerun on their hands.
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