Tuesday, January 29, 2008
Tuesday, January 15, 2008
AC 3000ME a Sports Car Coupe Ford V6 engine
AC 3000ME
AC 3000ME a Sports Car Coupe Ford V6 engine
The AC 3000ME Prototype was powered by a Ford V6 and clothed in a grp body.The AC 3000ME was first introduced at the 1973 Earls Court Motor Show. It wasn't until 1979 that the first production AC 3000ME's were delivered, and the price had almost tripled since its initial showing. The AC 3000Me continued to be manufactured for six years with production moving to Scotland before the company ran into financial trouble in 1985 and the 3000Me was discontinued.The AC 3000ME was a 2 door, 2 seat, coupe with a mid-engine layout, perimeter steel chassis, 4 wheel independent suspension and superb handling
Monday, January 7, 2008
Toyota PM Concept Car a personal transport concept
Toyota PM Concept Car
Toyota PM is highly maneuverable thanks to its castor like wheels capable of rotating through 180 degrees. The front wheels are also notable because of their hub-less design.
The futuristic Toyota PM concept from 2003 is a personal transport concept.
The PM's cockpit opens by touching one of the unusual stalk mounted headlights, this then glows green to announce the impending opening of the glass canopy.
Another interesting feature Toyota has built into the PM is its adjustable ride height and attitude. As the PM's speed increases it lowers to the ground to increase stability and improve aerodynamics.
Inside the PM information regarding vehicle performance and the location of other PM's is relayed to the single occupant by a floating virtual display.
Power for the concept comes from an electric motor.
Sunday, December 30, 2007
Honda - Changing The Way They Market The Civic (Honda New York)
Honda - Changing The Way They Market The Civic
This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures. Point of sale (POS) materials account for millions of dollars a year in the automotive industry. We want to look deep inside these marketing brochures and examine the sales and marketing angles for each particular model.
In this article, we are going to take a closer look at the 2008 Honda Civic. Honda has an 18-page color brochure dedicated to selling its ideas, attempting to readjust the way you look at today's Honda Civic.
When you think Honda Civic, what comes to mind? We think, great gas mileage, dependability, practicality, simply a smart purchase. Those qualities and ideas are still part of the overall Honda Civic DNA, but Honda wants to change the way you think about the Civic. Honda is going after an entirely different market.
"Spontaneity, Intensity, and Fun"these are not yesterdays advertising keywords associated with the Honda Civic.
Immediately on page 3, Honda asks you to "Go Ahead, Open It Up". Let's see what this baby will do. "Killer Looks", "Next-Big-Thing-Technology", "Burn Up The Pavement", just a few terms I'd not generally attach to the Civic. The folks at Honda are pushing this vehicles driving experience and persona in an attempt to lure in an entirely different demographic.
There is no doubt, the Civic has grown up. The thought of a navigation system in a model lines lower end cars may seem a bit much, but Honda decided to devote an entire page to their version of navigation. Leather interior also earned a complete one page spread, in an attempt to further move away from the traditional Civic market and towards a more bold and aggressive buyer.
"Lots Of Thrust, Little Thirst"This is a bit closer to the Civic marketing we've all become accustomed to. Gas mileage and a little zip, that's my good old Civic.
Honda went back to its roots in a three page spread exclusively marketing the 2008 Honda Civic Hybrid. This is what I expect from Honda in regards to the Civic. The hybrid version of the 2008 Honda Civic makes perfect sense for this model. Ever the practical choice for fuel savings, initial investment savings, and overall automotive cost, the Civic now extends into environmental "Green" savings with the Honda Civic Hybrid. They appeal to your intelligence, "Hybrid: A Smarter Way To Drive". And they appeal to your overall concern of the environment in the classic way Honda always has.
The Honda Civic Si Coupe is the portion of the brochure that you would expect some content relating to power and style and verve. "Obey Your Wilder Side" is a perfect lead in to this trim level of the Civic. The Si has always had a following with the younger, "Generation X" demo, and Honda has done a great job of reinforcing this Civic model again to its segmented audience. Naming one of its color, Habanero Red Pearl, was another nice touch.
Safety only earned one page of the brochure and there is only one page describing the "DNA" of the Honda Civic.
Honda is making a very conscience effort to expand its market for the Civic. This could be a bit of a risk for a model that has been more successful than anyone at Honda could have ever imagined. I'm sure the likes of the Mazda3 and Nissan Sentra have the marketing department at Honda rethinking the whole Civic thing. But, a niche is a niche is a niche. They are stepping outside the area that has worked so well for them in the past. It will be interesting to see if they expand or decrease their market share for the Civic with this approach.
Honda New York
This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures. Point of sale (POS) materials account for millions of dollars a year in the automotive industry. We want to look deep inside these marketing brochures and examine the sales and marketing angles for each particular model.
In this article, we are going to take a closer look at the 2008 Honda Civic. Honda has an 18-page color brochure dedicated to selling its ideas, attempting to readjust the way you look at today's Honda Civic.
When you think Honda Civic, what comes to mind? We think, great gas mileage, dependability, practicality, simply a smart purchase. Those qualities and ideas are still part of the overall Honda Civic DNA, but Honda wants to change the way you think about the Civic. Honda is going after an entirely different market.
"Spontaneity, Intensity, and Fun"these are not yesterdays advertising keywords associated with the Honda Civic.
Immediately on page 3, Honda asks you to "Go Ahead, Open It Up". Let's see what this baby will do. "Killer Looks", "Next-Big-Thing-Technology", "Burn Up The Pavement", just a few terms I'd not generally attach to the Civic. The folks at Honda are pushing this vehicles driving experience and persona in an attempt to lure in an entirely different demographic.
There is no doubt, the Civic has grown up. The thought of a navigation system in a model lines lower end cars may seem a bit much, but Honda decided to devote an entire page to their version of navigation. Leather interior also earned a complete one page spread, in an attempt to further move away from the traditional Civic market and towards a more bold and aggressive buyer.
"Lots Of Thrust, Little Thirst"This is a bit closer to the Civic marketing we've all become accustomed to. Gas mileage and a little zip, that's my good old Civic.
Honda went back to its roots in a three page spread exclusively marketing the 2008 Honda Civic Hybrid. This is what I expect from Honda in regards to the Civic. The hybrid version of the 2008 Honda Civic makes perfect sense for this model. Ever the practical choice for fuel savings, initial investment savings, and overall automotive cost, the Civic now extends into environmental "Green" savings with the Honda Civic Hybrid. They appeal to your intelligence, "Hybrid: A Smarter Way To Drive". And they appeal to your overall concern of the environment in the classic way Honda always has.
The Honda Civic Si Coupe is the portion of the brochure that you would expect some content relating to power and style and verve. "Obey Your Wilder Side" is a perfect lead in to this trim level of the Civic. The Si has always had a following with the younger, "Generation X" demo, and Honda has done a great job of reinforcing this Civic model again to its segmented audience. Naming one of its color, Habanero Red Pearl, was another nice touch.
Safety only earned one page of the brochure and there is only one page describing the "DNA" of the Honda Civic.
Honda is making a very conscience effort to expand its market for the Civic. This could be a bit of a risk for a model that has been more successful than anyone at Honda could have ever imagined. I'm sure the likes of the Mazda3 and Nissan Sentra have the marketing department at Honda rethinking the whole Civic thing. But, a niche is a niche is a niche. They are stepping outside the area that has worked so well for them in the past. It will be interesting to see if they expand or decrease their market share for the Civic with this approach.
Honda New York
Saturday, December 29, 2007
Honda Parts Meet the Standards of the Reduction of Fuel Emissions-Honda New York
Honda ties up with SELEV, Study of Extremely Low Emission Vehicles, a Riverside program hosted by the University of California, which shows the advantage of upgrading the internal combustion engine technology in the reduction of vehicle emissions.
Several years ago, this reduction to some level has been conceived impossible but due to the advancements in technology nowadays everything is made possible and tangible to some extent.
Two years ago, this program has been launched primarily for the dwindling environmental condition as the main reason. Among the concerned partners of SELEV are the U.S Environmental Protection Agency (EPA), the California Air Resources Board (CARB), and the Manufacturers of Emission Controls Association. The university's College of Engineering Center for Environmental Research and Technology (CE-CERT) spearheads this innovative research.
The study has been endowed by at least $10 million from Ford as a donation. The amount has been of great help for the researchers in their tactics of finding ways of lessening the fuel emissions of the new-generation vehicles so as not to add up with the already degrading air pollution that poses great risk to the people's health. Going environment-friendly, no wonder, Honda Motors Corporation continues to launch and introduce to the buying public low-emission vehicles such as that of the latest Honda Accord and the rest of the new-generation vehicles in its fleet.
Due to the successful study and promotion of the technology that tests vehicle emissions at lower levels, another milestone in the automotive era poses significant measures and likewise challenges the entire realm of auto manufacturers in the automobile world. "Ten years ago, nobody thought gasoline ULEVS and SULEVs would be possible," says Dr. Joseph Norbeck, director of CE-CERT. "Now they're becoming common, and it\'s clear the emissions reductions they offer are significant." This SELEV project allows car engineers, designers, and manufacturers the understanding of the improvement in air quality when new-generation vehicles possess extremely low emissions, thus, give off less dangerous pollutants that could harm the environment and the people therein.
Shopping for your Honda parts has been tremendously made easy by the easy-to-navigate site provided by the trusted and leading replacement, OEM, and aftermarket parts factory that does business online. A hassle-free and convenient shopping experience is very well catered to by Parts Train.
The friendly and professional car parts representatives await your call for your orders over their hotlines.
Several years ago, this reduction to some level has been conceived impossible but due to the advancements in technology nowadays everything is made possible and tangible to some extent.
Two years ago, this program has been launched primarily for the dwindling environmental condition as the main reason. Among the concerned partners of SELEV are the U.S Environmental Protection Agency (EPA), the California Air Resources Board (CARB), and the Manufacturers of Emission Controls Association. The university's College of Engineering Center for Environmental Research and Technology (CE-CERT) spearheads this innovative research.
The study has been endowed by at least $10 million from Ford as a donation. The amount has been of great help for the researchers in their tactics of finding ways of lessening the fuel emissions of the new-generation vehicles so as not to add up with the already degrading air pollution that poses great risk to the people's health. Going environment-friendly, no wonder, Honda Motors Corporation continues to launch and introduce to the buying public low-emission vehicles such as that of the latest Honda Accord and the rest of the new-generation vehicles in its fleet.
Due to the successful study and promotion of the technology that tests vehicle emissions at lower levels, another milestone in the automotive era poses significant measures and likewise challenges the entire realm of auto manufacturers in the automobile world. "Ten years ago, nobody thought gasoline ULEVS and SULEVs would be possible," says Dr. Joseph Norbeck, director of CE-CERT. "Now they're becoming common, and it\'s clear the emissions reductions they offer are significant." This SELEV project allows car engineers, designers, and manufacturers the understanding of the improvement in air quality when new-generation vehicles possess extremely low emissions, thus, give off less dangerous pollutants that could harm the environment and the people therein.
Shopping for your Honda parts has been tremendously made easy by the easy-to-navigate site provided by the trusted and leading replacement, OEM, and aftermarket parts factory that does business online. A hassle-free and convenient shopping experience is very well catered to by Parts Train.
The friendly and professional car parts representatives await your call for your orders over their hotlines.
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