Wear Your Seat Belt - New Ads by Embrace Life

1. The video started with a happy guy playing like a kid with steering wheel with his family. Then, all of sudden, the face of the man changed and this encourage the family members come and secure him. This is really great analogy and creative video on seatbelt wearing made by Embrace Life.

2. This also the quality of advertisement that we need in Malaysia. 1.5 millions views on Youtube is not something ordinary. The most important thing is please wear your seatbelt!

2010 Citroën DS High Rider Diesel Hybrid Concept Car

Citroën has released first details on the striking Citroën DS High Rider diesel hybrid Concept that will be unveiled at the 2010 Geneva Motor Show. It is the second concept associated with Citroën's innovative and distinctively styled DS line, after last year's DS Inside.  The Inside design study led to the DS3. The concept is expected to be the precursor to the Citroen DS4.

2010 Citroën DS High Rider Diesel Hybrid Concept Car

Without denying the appeal of conventional coupés, Citroën DS High Rider Concept represents a bold and radical vision of the future, combining compact dimensions with generous internal volumes, dynamic performance, sophisticated style and consummate quality.

2010 Citroën DS High Rider Diesel Hybrid Concept Car

Unlike traditional 4-seater coupés, with their long, low design, the Citroën DS High Rider Concept is compact and muscular. Its character is expressed in its unique driving sensations, with a sleek flowing windscreen that soars over the heads of front occupants - hinting at a bright and spacious cabin environment. The apparently continuous glazed area of the side windows connects the A-pillars to the gently sloping roof line of the rear.

2010 Citroën DS High Rider Diesel Hybrid Concept Car

Citroen's newcomer rides on  19" alloy wheels and beautifully in proportion, Citroën DS High Rider Concept's confident profile is characterised by its high waistline. Its front end is purposeful with gaping air intakes, long incisive headlights and defined ridges along the bonnet.

2010 Citroën DS High Rider Diesel Hybrid Concept Car

Citroën DS High Rider Concept is an expression of automotive luxury and elegance - exemplified by its glossy golden paintwork and brushed chrome trim that accentuate the car's flowing lines. The roof is covered with a coated textile material - to give it a more "quality" look. Just 4.26m long, 1.82m wide & 1.48m high, Citroën DS High Rider Concept combines a neat and nimble chassis, for responsive handling, with intelligent design architecture that provides occupants with a generous amount of internal space.

2010 Citroën DS High Rider Diesel Hybrid Concept Car

2010 Citroën DS High Rider Concept's ability to rise above conventional design constraints is also reflected in its choice of power. Offering an enjoyable driving experience with dynamic on-road performance, Citroën DS High Rider Concept is respectful of the environment with an advanced 'Full Hybrid' diesel drivetrain that combines a refined HDi DPFS engine under the bonnet with an electric motor located on the rear axle. 

2010 Citroën DS High Rider Diesel Hybrid Concept Car

The hybrid platform enables Citroën DS High Rider Concept to combine the fuel efficiency and power of an HDi diesel engine with the ecological benefits of a new generation electric ZEV (Zero Emission Vehicle). Under certain conditions, both engines combine to deliver additional power with additional torque transmitted to the rear wheels.

Don't Drink, Drive, Kill Someone, Drink, Post on Facebook

1. I am wondering why people nowadays have being so stupid ah? Somewhat I found this news is very funny. This is one of the reasons why we shall go away from Facebook haha. Addicted, and convicted...

As we continue our collective foray into the brave new world of social networking, we keep learning the same lesson over and over again: don't post photos of yourself doing stupid things. This is doubly true if said stupid thing is illegal, as yet another intellectually challenged Facebook user has discovered.

17-year-old Ashley Sullivan had been driving with her boyfriend in Tonawanda when she crashed into a brick pillar at 56 mph in a golf course. Her boyfriend did not survive the accident, and in November of 2009, Sullivan pleaded guilty to criminally negligent homicide and driving while intoxicated.

That didn't stop Sullivan from posting a photo a month later to her Facebook page with the caption of "Drunk in Florida." It just so happens that she had just gone to Florida on a trip, and the judge in her case took notice. Judge Matthew J. Murphy III denied Sullivan youthful offender status, noting that she hasn't "earned it," and sentenced her to six months in jail with five years probation. "I'm troubled by your conduct since the crash, and that's the reason for the jail sentence," Judge Murphy III told her, according to The Buffalo News (via SAI).

This is just one of (what's now becoming) a pattern of stories about people making poor Facebook decisions, especially when it comes to posting pictures. Employers don't like to see you partying at the club, insurance companies don't like to see you dancing at your birthday party when you're missing work due to depression, and judges most certainly don't like to see you posting pics of you drinking after you killed someone in a drunk driving accident.

News Resourcs: Arstechnica

Yamaha R1 Red Modification Extreme

Yamaha R1 Red modification extreme picture

2010 Yamaha R1 Red original

2010 Peugeot 5 Concept HYbrid4 Technology

As part of its new Marque project, Peugeot is launching a double product offensive: the development of new markets and the strengthening of its presence in its historic market segments. The Peugeot 5 Concept car is another indication of the changing face of Peugeot and provides an insight into the Marque's future ambitions in the large luxury vehicle segment. Its pure and elegant lines blend with subtle technical detailing to create an overall effect of a timeless, exclusive and modern design.

2010 Peugeot 5 Concept HYbrid4 Technology

A 2.0 litre HDi FAP163 bhp diesel engine, mounted at the front of the vehicle, is combined with a 37 bhp electric motor at the rear. This arrangement provides an overall maximum power of 200 bhp, an electric only mode for low speed operation, four-wheel drive when required, and low fuel consumption and emissions of 74.3 mpg and 99 g/km of CO2 or zero in electric mode. Powered by the automaker's forthcoming HYbrid4 technology, the new 5 by Peugeot features a 163 horsepower 2.0-liter HDi diesel engine driving the front wheels and a 37 horsepower electric motor on the rear axle. This arrangement provides a peak output of 200 horsepower, an electric only mode for low speed operation, all-wheel drive traction when required and a fuel economy of up to 74.3 mpg.

2010 Peugeot 5 Concept HYbrid4 Technology

Its dimensions, proportions and styling are a direct response to the changing trends in the large luxury saloon car market segment. It reflects the continual search for more status, quality and performance, combined with a modernity that encompasses the vehicle's general efficiency in terms of architecture, engines and styling. The'5 BY PEUGEOT' expresses the Marque's vision and experience in the large touring car market. This concept car is designed and built to have both elegance and precision, but without in any way sacrificing the personality and dynamism so beloved of the Peugeot Marque. The emotion aroused by its exterior design holds the promise of exceptional interior space, convenience and comfort.

2010 Peugeot 5 Concept HYbrid4 Technology

At the front, the interpretation of the Marque's traditional feline appearance is spectacular; 'LED' lights are highlighted by the use of illuminated surrounds that blend perfectly with the overall exterior body styling. The headlamps frame a unique front grille design, whose visual appearance is closely influenced by the Peugeot SR1 concept car. The innovative design of the front grille gives the impression that it is detached from the vehicle; it appears to be suspended in front of the car. The new revised Lion badge naturally takes pride of place in a specially shaped area at the front of the long aluminium bonnet.

2010 Peugeot 5 Concept HYbrid4 Technology

The streamlined sides of the car are enhanced further by the bevelled, brushed-aluminium window surrounds and door handles, combined with sculpted 19'' wheel trims. The rear design of the vehicle suggests both robustness and power. The bold design of rear lights, consisting of three separate linked light clusters, clearly distinguish the vehicle at night, but also provides a link back to some of the Marque's historic models.

2010 Peugeot 5 Concept HYbrid4 Technology

Peugeot 5 Concept is further proof of Peugeot's environmental strategy. The modular technology of the Hybrid4 system can be combined with a range of naturally-aspirated engines according to market requirements, and can be fitted to different body shapes and different platforms, helping to ensure future driving enjoyment.

2010 Peugeot 5 Concept HYbrid4 Technology

The elegance, precision and dynamic appearance of the car's exterior styling is also reflected in the car's technical specification. The '5 BY PEUGEOT' concept incorporates Peugeot's HYbrid4 technology which, will be launched in 2011 in the Peugeot 3008.

2010 Peugeot 5 Concept HYbrid4 Technology

2010 SpeedArt BTR II 580 Sports Car

Which is based on the Porsche 911 Turbo (997) 3.8-liter with PDK gearbox, the tuners at speedART have just launched the BTR II 580. As expected, the car underwent serious upgrades both in styling and performance, with pricing for the full kit going up to 21,630 euros. Taken separately, the BTR II 580 power kit costs 9,890 euros, while the body kit retails for 5,100 euros and the wheels go for 6,640 euros. According to speedART, the power increase of 80 hp and 120 Nm of torque was achieved by adding a modified motronic, a sport exhaust with 200 cell sport cats and big single race-tail-pipes. Moreover, the sport exhaust is also available with sound control switch.

2010 SpeedArt BTR II 580 Sports Car

The upgrades mean the BTR II 580 is now able to develop 580 hp and 720 Nm of torque. Thanks to Porsche's PDK transmission, the BTR II sprints from 0-100 km/h in 3.2 seconds and has a top speed of 325 km/h (202 mph).

2010 SpeedArt BTR II 580 Sports Car

The body kit consists of an optimized front chin spoiler for more downforce and better brake cooling, side skirts, rear diffuser, roof top spoiler and a rear spoiler wing. The BTR body kit is painted in a bi-color version with additional side stickers.

2010 SpeedArt BTR II 580 Sports Car

The visual and physical connection to road is given by the forged and weight reduced modular twin spoke wheels type „LSC FORGED (Light Spoke Competition)" in 8,5" and 12 x 20" with 245/30 and 325/25 ZR20" available in many different colors (for the rim and center star). Moreover, sportive and adjustable sport suspension comes in many different variations from type "street sport" up to or "race sport" including PASM function.

2010 SpeedArt BTR II 580 Sports Car

Additional modifications :

- sport steering wheel for all models and with F1 shift paddles for PDK

- Sport seats with carbon shell in leather, alcantara or special design variations

- special leather or alcantara applications

- carbon interior parts in many colors availiable

2011 ALPINA B7 BMW luxury Sport Sedan

Both short- and long-wheelbase models will be offered. The BMW ALPINA B7 will make its North American premiere at the 2010 Chicago Auto Show in February, and go on sale at authorized BMW Centers in Spring of 2010. Bmw announced today the prices for the 2011 Alpina B7 for US - $122,875 (standard wheelbase) and $126,775 (extended wheelbase). BMW of North America announced that the BMW ALPINA B7 sedan will join BMW’s North American product range as the most dynamic 7 Series model. The BMW ALPINA B7 represents the second generation of ALPINA automobiles based on the BMW 7 Series to be offered in the US. The first BMW ALPINA B7 was offered as a limited edition for the 2007 and 2008 model years. Newly interpreted and based on the current BMW 7 Series platform, the B7 will again set the benchmark in terms of performance, refinement, technology, luxury and exclusivity. However, Alpina B7 is slightly less powerful that the 760i, but it looks very very sporty and aggressive.

2011 ALPINA B7 BMW luxury Sport Sedan 

Yielding exquisite levels of power and torque from the twin-turbocharged 4.4 liter V8, and in conjunction with the electronically-adjustable suspension with active roll stabilization, the new B7 promises to offer a spectrum of driving experiences so broad as to be unheard of in this class of automobiles. The evolution of the traditional 20-spoke 21” ALPINA CLASSIC wheels underline the fresh design language found throughout the B7 and impart it a distinctive appearance and powerful stance.

ALPINA – a name famous in Europe and the wider world for putting a particular performance accent on BMWs, though not yet so well-known in North America. BMW – a name famous all over the world for motor vehicles of performance, quality, luxury and safety.

The two companies, both at home in the German state of Bavaria, have a long history of working together to produce special BMW automobiles. Burkard Bovensiepen, son of the founder of ALPINA Business Machines and an enthusastic racing driver/engineer, began his automotive career path in 1961 by developing a dual-carburetor setup for the just-introduced BMW 1500 sedan. It was a predictive beginning: to take an already fine-performing BMW (which also just happened to be a practical sedan) and making it perform even better.

2011 ALPINA B7 BMW luxury Sport Sedan 

By 1964, BMW had officially recognized ALPINA’s contribution to BMW performance. Not long thereafter, Burkard Bovensiepen founded the ALPINA company – ALPINA Burkard Bovensiepen KG – that continues today, creating special versions of BMW automobiles that offer a particular brand of performance for discriminating auto enthusiasts. Yet outside the circle of dedicated BMW enthusiasts, ALPINA has kept a low profile in North America. In addition to racing versions of BMWs, ALPINA has developed a progression of BMW-based cars based on 3, 5, 6, 8, Z4 and Z8 models and offered them on a limited-production basis. ALPINA is located in the small Bavarian city of Buchloe, some 50 miles southwest of Munich, BMW’s headquarters city and the capital of Bavaria.

 2011 ALPINA B7 BMW luxury Sport Sedan 

The B7 is the newest manifestation of the unique BMW-ALPINA synergy – once again based on the BMW 7 Series luxury sedan. Currently, BMW offers ultra-performance models of its 3, 5, 6, X5 and X6 Series developed by BMW M, BMW’s own performance subsidiary. For an ultra-performance version of the 7 Series – a vehicle defined by luxury and generous interior space – something other than “M” performance character was called for. In recent models, ALPINA has concentrated on delivering very high levels of performance with moderate rpm ranges and automatic transmission. Most appropriately, the new BMW ALPINA B7 applies this philosophy to the newest 7 Series to produce a luxury sedan of stunning performance. “A 7 Series Beyond,” one might say.